Social Media Management is the process of creating, scheduling, analyzing, and engaging with content posted on platforms like:

• Facebook
• Instagram
• Twitter (X)
• TikTok
• LinkedIn
• YouTube
• Snapchat

It’s often done by businesses, influencers, or agencies to build a brand, connect with an audience, and drive engagement or sales.

✅ Main Tasks in Social Media Management:

1. Content Creation
   • Designing posts (images, videos, text) that reflect the brand and attract attention.
2. Content Scheduling
   • Planning and publishing posts at optimal times using tools like Buffer, Hootsuite, or Meta Business Suite.
3. Engagement
   • Responding to comments, messages, mentions, and interacting with followers.
4. Analytics and Reporting
   • Measuring performance: likes, shares, reach, engagement, follower growth, etc.
5. Strategy Planning
   • Creating campaigns, identifying target audiences, choosing platforms, setting goals.
6. Community Management
   • Building and maintaining a strong online community by managing conversations and feedback.
7. Ad Management
   • Running and optimizing paid social media ads to reach larger or targeted audiences.

🧰 Popular Tools:

• Canva – for creating graphics
• Buffer / Hootsuite / Later – for scheduling
• Meta Business Suite – for Facebook & Instagram
• Sprout Social – for analytics and team collaboration