Google Ads Management refers to the setup, monitoring, optimization, and reporting of advertising campaigns run on Google Ads (formerly Google AdWords). It helps businesses reach potential customers on Google Search, YouTube, websites, and apps.
✅ Key Tasks in Google Ads Management:
- Campaign Setup
- Choose campaign type (Search, Display, Video, Shopping, etc.)
- Define goals (traffic, sales, leads, brand awareness)
- Keyword Research
- Find relevant search terms people are using
- Use tools like Google Keyword Planner
- Ad Creation
- Write headlines and descriptions
- Design banners or video ads (if applicable)
- Targeting
- Define audience by location, language, device, interests, etc.
- Use remarketing to target past website visitors
- Budget & Bidding Strategy
- Set daily/monthly budget
- Choose bidding type (CPC, CPA, ROAS)
- Tracking & Conversions
- Set up Google Analytics or conversion tracking
- Monitor form submissions, purchases, phone calls, etc.
- Optimization
- Pause low-performing ads
- Adjust bids, refine keywords, improve ad quality score
- Reporting
- Provide performance reports on impressions, clicks, conversions, cost per result, etc.
🛠 Common Tools Used:
- Google Ads
- Google Analytics
- Google Tag Manager
- SEMrush / Ahrefs (for keyword research)
- Google Data Studio (for reporting)